YWC, the premium sports lifestyle brand by cricketer Yuvraj Singh, has announced the launch of its first brick and mortar standalone store in Varanasi. YWC will also be available through other multi brand outlets in Varanasi, via a shop-in-shop format, the company said.

Mumbai: YWC, the premium sports lifestyle brand by cricketer Yuvraj Singh, has announced the launch of its first brick and mortar standalone store in Varanasi. YWC will also be available through other multi brand outlets in Varanasi, via a shop-in-shop format, the company said.

In the online space, the brand is available on Myntra and Jabong besides its own portal www.ywcfashion.com. Part of the product proceeds go to Yuvraj Singh's foundation for cancer awareness - YouWeCan.