New Delhi: Handset maker Motorola today
said it will set up 50 Moto Hubs in Delhi as part of its plans
to expand offline retail presence in the country.
Motorola, which had re-entered the Indian market in 2014
in an exclusive partnership with e-commerce Flipkart, has been
gradually increasing its offline presence to reach out to more
customers.
The company had started its chain of 'Moto Hub' stores in
August where all its products are displayed and available for
sale on the same day as online availability.
"As part of our retail expansion plans, we are opening 50
new Moto Hubs in Delhi. These Moto Hubs are a key destination
for consumers to experience our technology and get a hands-on
demo of the entire product portfolio," Motorola Mobility India
MD Sudhin Mathur told PTI.
He added that the company now have over 200 such stores
across six states.
According to reports, Delhi is one of the biggest markets
for the Indian smartphone industry, accounting for an
estimated 8-9 per cent of the total sales.
Motorola is a part of Chinese technology giant, Lenovo.
Offline retail channels account of a major share of
India's handset sales. Companies like Xiaomi had entered the
Indian market through the online channel but are now
aggressively targetting offline buyers and are setting up
stores.
According to research firm IDC, Lenovo (alongwith
Motorola) had a 9 per cent market share in the September 2017
quarter, taking up the third slot of the leading smartphone
players tally in India.
Samsung and Xiaomi were tied at the top spot with 23.5
per cent share each. Vivo (8.5 per cent) and Oppo (7.9 per
cent) formed a part of the top 5 tally, as per IDC.
PTI
