Businessman Gautam Adani, in his tribute, called Pandey “far more than just an advertising legend.”
Who was advertising Legend Piyush Pandey, Passed Away at 70? Piyush Pandey, known as advertising legend, has passed away at the age of 70. The news of his demise has been shared by several prominent figures, including Prime Minister Narendra Modi, Finance Minister Nirmala Sitharaman, and industrialist Gautam Adani.
Suhel Seth, a marketing maven, author, and actor, paid tribute to the departed soul, writing, “Deeply deeply saddened and devastated at the loss of the genius that my dearest friend Piyush Pandey was. India has not lost a just a great advertising mind but a true patriot and a fine fine gentleman. Now the heavens will dance to Mile Sur Mera Tumhara,” in a post on his X.
According to news agency ANI, Pandey began his advertising career in 1982 with Ogilvy & Mather India (now Ogilvy India) as a trainee account executive, before transitioning to the creative side. He was the creative mind behind several iconic campaigns, including Asian Paints’ “Har Khushi Mein Rang Laaye,” Cadbury’s “Kuch Khaas Hai,” and Fevicol’s legendary “Egg” film.
Filmmaker Hansal Mehta also paid tribute, saying, “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.”
And who can forget this legendary advertisement which is still considered one of the most iconic ads of our generation. We lost a part of our childhood today, piyush pandey. pic.twitter.com/r5sge4Kl9T
— Ankit Jain (@indiantweeter) October 24, 2025
Union Minister of Commerce and Industry Piyush Goyal expressed his condolences as well.
Prominent Indian cricket commentator, presenter, and journalist Harsha Bhogle, also known as “the voice of Indian cricket,” paid tribute, saying, “Piyush Pandey entered a profession that spoke in beautifully nuanced English aur usko apni zubaan ka khubsoorat zaika pesh kiya. He flew high in the advertising world par kadam is sanskriti se alag kabhi nahi hue. He could take on layered communication needs aur usko itni aasaani se suljhaya ke hum sab waah kehte reh gaye. If you want to leave a mark in your profession, to Piyush Pandey bano. Advertising ka gold mohur. Goodbye my friend. Alvida.”
Nothing beats this advertisement showcasing journey of 60 years of Fevicol. Piyush pandey was a true legend, rest in peace. Om Shanti. pic.twitter.com/m2qjk4iq9G
— Ankit Jain (@indiantweeter) October 24, 2025
Businessman Gautam Adani, in his tribute, called Pandey “far more than just an advertising legend.”
“Piyush Pandey was far more than just an advertising legend. He was the voice that made India believe in its own story. He gave Indian advertising its self-confidence, its soul, its ‘swadeshi’ swagger. And he was a very good friend! Like a master batsman, he played every stroke with his heart. Today, India has lost a true son,” Gautam Adani said in a post on X.
Prime Minister Narendra Modi also took to X to express condolences to Pandey’s family and admirers.
Prime Minister Modi wrote, “Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti.”
Finance Minister Nirmala Sitharaman also paid tribute, saying, “Saddened to hear of the passing of Shri Piyush Pandey. A titan and legend of Indian advertising, he transformed communication by bringing everyday idioms, earthy humor, and genuine warmth into it. Have had opportunities to interact with him on various occasions. Heartfelt condolences to his family, friends, and the entire creative fraternity. His legacy will continue to inspire generations.”
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