Bengaluru: Google India today announced its 'Made in India' initiative while reaffirming its commitment to help developers find success by building high quality products "for India by India".

Bengaluru: Google India today announcedits 'Made in India' initiative while reaffirming itscommitment to help developers find success by building highquality products "for India by India".

The company said that starting now, Indian developers canapply for a chance to have apps specificallyoptimized for the Indian market showcased on the Google Playstore in India in a special section.

"At Google Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant businesses," Purnima Kochikar, Director, Business Development, Games & Applications, Google Play said.

"A lot of what we do at Google Play is support developers' imaginations and make Android consumers aware of the amazing new experiences our developers are creating," she added.

At its first ever App Excellence Summit in Bengaluru today,Google said it has brought together over 700 Indian app andgames developers and shared tips and tools to help developers create the best quality Android apps that are locally relevant.

Pointing out that the majority of Indian internetusers are going online primarily via their smartphones andthis number is growing at a phenomenal rate, Google in arelease said there are now more people using Android devices in India than in the US.

People in India install more than a billion apps every month from Google Play, it said, adding that the number of appsinstalled in India has grown by 150 per cent each year.

Indian consumer spend on apps and games isaccelerating at a rapid pace, tripling in just the past yearalone, it said. PTI