Government urged self-regulatory organizations of OTT platforms to turn more proactive to avoid the assault on ethics of these platforms.

After India's got latent controversy Centre Urges Social Media, OTT Platforms to Follow IT Rules latest news: The Indian Government, during the controversy surrounding India's Got Latent, has made its firm stance unclear, asking the social media channels and OTT platforms to stick strictly to Information Technology (IT) Rules of 2021. The Ministry of Information and Broadcasting quickly sprang to action on this, highlighting the need for self-regulation and access control to A-rated content to ensure that children are not exposed to inappropriate material.

That sparked off the openness war from none other than popular podcaster Ranveer Allahbadia with an improper comment on the Samay Raina show. During one of the segments, Allahbadia had crack up the question to a contestant, "Would you rather see your parents... or join in once and stop it forever?" This comment shock many even as Allahbadia offered a subsequent apology, and he even reportedly received death threats.

As per the press release by the Ministry, there have been several complaints by MPs, statutory bodies, and also by the general public regarding indecent and vulgar content on OTT platforms and other social media. The Code of Ethics under the IT Rules makes it obligatory for the OTT platforms to refrain from carrying prohibited content, classify content on the basis of age-appropriate guidelines, and put in place access controls for adult content.

Also Read: Supreme Court Stays Arrest of YouTuber Ranveer Allahbadia in Obscenity FIRs, Criticizes Remarks  

The government urged self-regulatory organizations of OTT platforms to turn more proactive to avoid the assault on ethics of these platforms. This, however, comes after the Supreme Court's recent concerns about the lack of regulation in the string of content seen these days on platforms like YouTube. Justice Surya Kant captured the essence of the moment right thus: "There is so much variety right now. It becomes a pleasure to gather together and participate. Something has to be done about them, and we will do it."

While the Centre's notification paints a loaded backdrop to suggest that herein lie important guidelines for content that ideally shape responsible digital entertainment consumption while shielding children against undesirable material, some of these measures couldn't have come at a more opportune time. 

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