Chandigarh: OnePlus, a global mobile technology company, today announced that its latest premium flagship device- OnePlus 5T goes on open sale from November 28, 2017. The device was unveiled simultaneously in India along with the rest of the world on 16th Nov and in a short period, it has already received overwhelming response from tech experts and consumers across the globe.
The OnePlus 5T is a refinement of the OnePlus 5, which is India’s best selling smartphone in premium segment in Q3 2017, as per latest IDC and Counterpoint research reports. OnePlus 5T offers key hardware and software updates inspired by the feedback from active OnePlus community, including a higher resolution 18:9 display, enhanced low-light camera performance, and numerous new software features including one of the quickest face unlock feature.
Commenting on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “The OnePlus 5T is our way of giving our community the latest and greatest technology, in form of a premium flagship smartphone. Chandigarh is one of the key markets for OnePlus in India. There is a growing new segment of young students and tech savvy users who are upgrading to premium smartphone experience. This is the segment that we appeal to, owing to our focus on bringing the best technology and we expect OnePlus to be the brand of choice, in the premium smartphone segment for them.
We are happy to announce that OnePlus 5T will go live for open sale, starting Nov 28th across all channels which includes Amazon.in and oneplusstore.in. Those who would like to experience the device before purchase can visit the partnering Croma stores in the city or the Experience zones in Bangalore and Delhi.” He added.
In the early access sales of OnePlus 5T last week, the phone became an instant hit on Amazon.in and was sold out within first few minutes.
On the purchase of OnePlus 5T, users can avail exclusive attractive offers from partner brands including Rs 1,500 instant cashback on HDFC bank debit and credit cards, 1,008 GB OnePlus 4G data plan by IDEA, 12-month Zomato Gold subscription, 12-month OnePlus Accidental Damage protection, Amazon Pay Balance vouchers and Kindle e-credits.
Available at a starting price of Rs 32,999, the OnePlus 5T sports an immersive 18:9 Full Optic AMOLED Display, powerful dual camera optimized for low light performance and one of the fastest facial recognition technologies on the market.
The OnePlus 5T continues to offer unparalleled flagship experience powered by the most powerful chipset- Qualcomm® Snapdragon™ 835 Processor, precisely-tuned software, Dash Charge, upto 8 GB of RAM - with a slew of new additions on Oxygen OS for the most intuitive and refined Android experience.
OnePlus is the fastest growing premium smartphone brand in India, as per IDC’s latest Quarterly Mobile Phone Tracker 2017 Q3. According to International Data Corporation’s (IDC) Q3, 2017 report, OnePlus continues to strengthen its market share in the premium online smartphone market in India with 62.2% market share, maintaining its lead over incumbent smartphone giants Apple and Samsung in online channels. In terms of overall ranking, OnePlus grew 120% y-o-y during Q3 2017 and debuted at No. 8 in list of top 10 brands in India (based on value).
In addition to this, as per Counterpoint Research, OnePlus is second largest premium smartphone brand, after Apple with 32% market share. The report also shared that OnePlus 5 was the best selling premium smartphone in India in Q3 2017.
