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Jaswinder Bhalla, Binnu Dhillon appointed brand ambassadors of Mission Swachh and Swasth Punjab
Published : Aug 4, 2017, 11:14 am IST
Updated : Aug 4, 2017, 11:14 am IST
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Chandigarh: The Punjab Government would carry out week long massive awareness campaign under the ‘Freedom from Open Defecation’programme starting from August 9. The Punjab Water Supply and Sanitation Minister Tript Rajinder Singh Bajwa while addressing media persons here today said the target was to make rural Punjab open defecation free by the end of this year.

Chandigarh: The Punjab Government would carry out week long massive awareness campaign under the ‘Freedom from Open Defecation’programme starting from August 9. The Punjab Water Supply and Sanitation Minister Tript Rajinder Singh Bajwa while addressing media persons here today said the target was to make rural Punjab open defecation free by the end of this year.

Bajwa also announced that eminent comedians and film actors Mr. Jaswinder Bhalla and Mr. Binnu Dhillon would be associated with the ‘Mission Swachh and Swasth Punjab’ as brand ambassadors in the State. He appreciated their commitment towards the social cause of making Punjab clean and healthy.

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Outlining the salient achievements of the Department, the Minister stated that rural areas of 9 districts (Fatehgarh Sahib, Ludhiana, Moga, SAS Nagar, Jalandhar, Kapurthala, Barnala, Faridkot and SBS Nagar) have been self-declared as Open Defecation Free by Gram Panchayats and respective Deputy Commissioners. In all, 52 blocks and 5953 villages have been declared ODF till date. 1.98 lac households have constructed latrines of their choice and construction of 1.21 lac latrines are under construction, he added. The approach followed by the Department has been to motivate beneficiaries to construct bath-cum-latrines for more effective use. Beneficiaries have contributed Rs. 5000/- to 15000/- over and above the government grant out of their own resources which is a sign of high level of ownership, said the Minister.

The Minister said in the week long celebrations under the ‘Freedom from Open Defecation’ programme, the Punjab government would carry out awareness programmes across the state against ill effects of open defecation through mass media, mid media (folk drama and folk performance, street theatre, puppet shows, video vans, and also fairs and exhibitions), interpersonal communication (IPC) programmes, seminars and student rallies. Policy makers, community leaders and administrators would also be made part of this campaign, he added.

The Department of Water Supply and Sanitation in collaboration with School Education Department would organize various competitions at the district level on slogan writing, declamation contest, painting/ drawing competition and poetry writing and recitation competition in schools and colleges. The Minister further said that to achieve the objective of the program the Department would organize cash prize competitions on slogan, jingles, video/animated films and digital poster making content focusing on the ill effects of open defecation, build and use toilets and the benefits of leach pit technology.

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