New Delhi:
FMCG major Dabur expects online
sales channel to contribute up to 3 per cent of its total
sales in the next three to five years.
At present, online channel accounts for less than 1 per
cent of its total sales. "E-commerce channel should contribute 2-3 per cent of the
total sales in the next 3-5 years," Dabur India Executive
Director (Consumer Care Business) Krishan Kumar Chutani said.
In 2016-17 fiscal, Dabur reported revenue from operations
of Rs 7,701.44 crore.
Last month Dabur tied up with e-commerce major Amazon for
an online ayurveda marketplace, which will house all ayurvedic
brands and products available in the country.
The company also partnered with Amazon to make over 30 of
its products available to customers in the US, Canada and
Mexico as it looks to further strengthen its international
play.
The homegrown ayurvedic products maker, which gets about
30 per cent of its revenues from international operations
through offline distribution network, has a presence in over
120 countries.
