CrowdTangle will not be available in the month of August, this year.
What is SOMAR that is most likely to replace CrowdTangle news? In a major development, Meta has announced to shut down its social media analytical tool — CrowdTangle in the month of August, this year. Just like others, we also wondered what will be its potential replacement. A Digital Marketing Expert Anish Thapar answered our questions to the same.
Anish Thapar said, "SOMAR will most likely replace CrowdTangle, which is set to be shut down from August 14, 2024. However, it is too early to comment on whether will SOMAR be better than CrowdTangle."
What is SOMAR?
As per SOMAR's website, "SOMAR, the Meta Content Library and Content Library API provide comprehensive access to the full public content archive from Facebook and Instagram. Researchers can explore detailed documentation to learn more about using these products."
It further stated, "Meta Content Library and Content Library API provide near real-time public content from Facebook and Instagram. Details about the content, such as the post owner and the number of reactions and shares, are also available. Meta Content Library includes:
Facebook: Posts shared to and information about Pages, groups and events
Instagram: Posts shared by and information about business and creator accounts
Post view data: The number of times a post or reel was displayed on the screen
Geographical data: Available for most countries and territories but excluded from countries where Meta is still evaluating legal and compliance requirements."
"Meta Content Library is hosted by Meta Platforms. Content Library API is hosted within SOMAR’s secure Virtual Data Enclave. Researchers will use SOMAR's secure environment to access and analyze public data from the API. Learn more about accessing Meta Content Library here. To apply, click the "Apply For Access" button at the bottom of this page," it concluded.
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