Mumbai: Filmmaker Aanand L Rai, whose next production venture "Shubh Mangal Saavdhan" deals with erectile dysfunction, says there should be no reservations to bring to the fore stories that are compelling.
"'Shubh Mangal Saavdhan' is a very challenging and entertaining film for me, it's a gutsy film. It touches a subject that you can't talk in open, but I am showing it in a way that people can talk about it openly," Rai said.
The "Tanu Weds Manu" helmer feels films talking about bold subjects made in an interesting and entertaining manner should be treated as family entertainers.
"There should be no hesitation (to present such stories) as that is how we will grow and progress. When I see Shoojit Sircar making 'Piku' or 'Vicky Donor', I like it. I feel we should enjoy such cinema more. It should be treated as a family film, treat it like a Sooraj Barjatya film."
He says he is keen to play with stories that are real, on the big screen.
"As a student of cinema and (a) part of this film industry, I take the responsibility to make certain kind of films in a certain way, whether as a director or producer. It is high time we talk about things," he says.
In "Shubh Mangal Saavdhan", Bhumi Pednekar plays Sugandha, who is a simple girl with middle class values, while Ayushmann Khurrana plays Mudit, a marketing professional.
They are set to have an arrange marriage but soon their families come to know about Mudit's sexual dysfunction and how they deal with it.
"I am thankful for the success that I have achieved in the industry due to the audience. I come from a middle class family, but I will not use small town as a cliched in films, I will use it in a progressive way and will only enhance it in a certain way," Rai says.
"Today middle class people have also grown, what we used to call conservative have grown and they don't shy away from talking about things."
Directed by R S Prasanna, the film is the remake of his own 2013 Tamil directorial venture titled "Kalyana Samayal Saadham".
The Hindi version is set to release on September 1.
