He began his career quite early - Siddharth Kannan was just 14 years old when he took up his first job at Times Radio - now known as Radio Mirchi.

He began his career quite early - Siddharth Kannan was just 14 years old when he took up his first job at Times Radio - now known as Radio Mirchi. He was the RJ for a college show and the job even got his name in the Limca Book of Records for the being the youngest RJ. Siddharth is all set to kickstart a new show that will see corporates competing with each other.

Talking about the show, Sidharth said Swift Devils Circuit Challenge is a new concept that will be a thrilling experience for his fans. While the Swift Devils Circuit Challenge has been around for sometime (it began in 2012), this is the first time it will be aired on TV as a reality show.