Mumbai: Rani Mukerji's much awaited film
"Hichki" will now hit the screens on March 23. The film was
earlier supposed to release on February 23.
The marketing and distribution team took the decision to
shift the release keeping in mind the post exam scenario for
students and families.
"'Hichki' is an out and out family movie that will
entertain audiences across all age groups. The YRF team
decided that 23 March, 2018 is the best release date for
'Hichki' especially given the post exam scenario for students
and families - the most relevant TG for this film," producer
Maneesh Sharma said in a statement.
Directed by Siddharth P Malhotra, the movie features Rani
as Naina Mathur who has a nervous system disorder, Tourette
Syndrome, that forces an individual to make involuntary
repetitive movements or sounds.
The film focuses on turning disadvantages into
opportunities and staring down at challenges that life throws
at one and ultimately winning over them.
Rohan Malhotra, VP Distribution, YRF said, "'Hichki' is
an incredible movie which is full of heart and it has a strong
message at its core. The movie will entertain audiences, ask
the right questions and challenges the right themes which are
prevalent in our society.
"We believe 'Hichki' has the potential to stay in the
theatres for an extended period of time and keeping that in
mind, March 23 is the best release date for the movie.
PTI
