Kolkata: A gigantic 60,800 sq ft poster,
the largest one for a Bengali film, was launched today at the
Mohun Bagan football ground here.
Thousands of people who thronged the venue cheered as
the 320 feet long and 190 feet wide poster of 'Amazon
Obhijaan' was unveiled.
Altogether 32 parts were joined to create the
gigantic poster, the producers SVF said and claimed that the
size broke all previous records.
If placed vertically, the poster would be taller than
many iconic structures of the world such as the Big Ben (315
feet), the Statue of Liberty (305.6 meet including the
pedestal foundation), and the Qutub Minar (238 feet), the SVF
said.
The Kamaleswar Mukherjee directed film will be
released on December 22.
SVF co-founder Mahendra Soni said, "The launch of the
biggest Bengali film poster has set new standards in marketing
innovation in Bengali film industry."
'Amazon Obhijaan' is the sequel to 'Chander Pahar'
also directed by Kamaleswar and the lead role was essayed by
Dev.
'Chander Pahar' was based on Bengali author
Bibhutibhusan Bandyopadhyay's timeless children's adventure
classic published in 1937.
The director and film's lead actor Dev were present at
the poster launch.
The poster promotion fits in well with globalisation
of Bengali films which is now reaching out to Indian diaspora
and the new generation, Dev said.
