Overall advertising revenues grew by 13.5 percent to Rs 1.5 lakh crore, accounting for about 0.41 percent of India's GDP.
India’s Media Industry to Reach Rs 3.3 Lakh Crore by 2028, Digital Drives Growth: FICCI-EY Report
India’s media and entertainment sector is undergoing a shift led by digital expansion and changing consumer habits, even as some segments face regulatory pressure. A new report by FICCI and Ernst & Young highlights contrasting trends across the industry.
The online gaming segment saw a 17 percent decline in 2025 following restrictions on real-money gaming introduced in August, marking one of the few areas of contraction. In contrast, live events recorded strong growth of 44 percent, driven by higher spending on ticketed shows, government programmes and large gatherings.
Digital consumption continued to dominate the sector. Digital media became the largest segment, crossing the Rs 1 lakh crore mark, supported by a 26 percent rise in digital advertising, which reached Rs 94,700 crore. Subscription revenues also grew sharply, increasing 60 percent to Rs 16,300 crore, with 21.6 crore paid video subscriptions across 14.3 crore households. Paid music subscriptions rose 37 percent to 1.44 crore.
Overall advertising revenues grew by 13.5 percent to Rs 1.5 lakh crore, accounting for about 0.41 percent of India’s GDP, while print media maintained modest growth despite global declines.
The industry reached Rs 2.78 lakh crore in 2025 and is projected to expand to Rs 3.3 lakh crore by 2028, growing at an estimated annual rate of seven percent.
