The potential for non-consensual image generation remains a primary point of contention for both regulators and privacy advocates.

The Indian government is set to scrutinize Meta’s new AI-powered image generator, "Muse Image," to ensure it aligns with existing legal frameworks. IT Secretary S. Krishnan confirmed that authorities will rigorously evaluate the tool following growing public concern regarding data privacy, unauthorized image scraping, and user consent.

This AI model, developed by Superintelligence Labs, allows users to generate images by simply tagging a username, effectively pulling photos from public Instagram accounts. This capability has sparked intense debate, as the tool functions by collecting images without explicit user permission. Experts warn that because the feature is enabled by default for public accounts, it undermines personal privacy.

Analysts argue that despite Meta's promise of watermarking, the widespread availability of such deepfake-enabling technology makes it nearly impossible to distinguish between authentic images and AI-generated content. Consequently, this risks leaving millions of digital users feeling increasingly vulnerable to identity misuse or the unauthorized manipulation of their personal likenesses.

Industry observers further criticize the "opt-out" mechanism, noting that it exploits user passivity rather than facilitating genuine, informed choice. The potential for non-consensual image generation remains a primary point of contention for both regulators and privacy advocates.

Krishnan emphasized that the Ministry will examine all feedback and complaints regarding the tool. Authorities must now determine if these features violate digital safety norms, setting the stage for potential regulatory intervention. Users are advised to review their Instagram privacy settings and consider switching accounts to private to prevent unauthorized data usage.