Unilever to remove 'Fair' from 'Fair & Lovely' skin cream
FMCG major Hindustan Unilever on Thursday said it will remove the word ''Fair'' from its popular skincare brand ''Fair & Lovely''
New Delhi: FMCG major Hindustan Unilever on Thursday said it will remove the word ''Fair'' from its popular skincare brand ''Fair & Lovely'', as part of a rebranding exercise in the wake of growing voices against racial stereotypes.
The company said its other skincare portfolio will also adopt a new holistic vision towards beauty that cares for everyone and celebrates all skin colours.
As part of the rebranding, the company will also be announcing the new name for the ''Fair & Lovely'' Foundation, set up in 2003 to offer scholarships to women to help them pursue their education.
The company said it will continue to evolve its advertising, to feature women of different skin tones, representative of the variety of beauty across India.
As part of this decision, the Fair & Lovely brand name will be changed in the next few months."
Several FMCG companies are concerned about their brands after ''Black Lives Matter’ protests across the globe. Recently, the US healthcare and FMCG giant Johnson & Johnson (J&J) has stopped the sale of its skin-whitening creams globally, including India.