'Parle-G' sales increased during lockdown, broke 82-year-old record
Biscuit company Parle-G, which has been struggling with the crisis for the past several years, has benefited immensely from the lockdown.
New Delhi: Biscuit company Parle-G, which has been struggling with the crisis for the past several years, has benefited immensely from the lockdown. According to the company, its sales during the lockdown have been the highest in the last eight decades.
Parle-G said that their sales in March, April and May were at an all-time high of eight decades. The hike is significant for the company as the company, which was struggling with weak demand last year, also announced massive layoffs.
Founded in 1938, the company saw an increase in sales due to the fact that during the lockdown, people bought it in large quantities and people ate the most biscuits during tea and breakfast.
According to a report, Parle-G's increase in sales was also due to his inclusion in the relief materials distributed to migrant workers.
"During these three months, Parle-G's sales have grown by 80 to 90 per cent of the company's growth," said the category head of Parle Products, a company that manufactures Parle-G biscuits. This increase is not predictable."